Ayushi Gupta’s understanding of form and structure was shaped early on, growing up in a family rooted in architecture and construction. Watching her father bring buildings to life sparked a deep fascination with spatial design and precision. Greatly inspired by science, this influence is evident in her meticulous, technique-driven design language today. A graduate of the National Institute of Fashion Technology (2023), Ayushi began her journey with some of the country’s leading design houses, refining her craft before establishing Anijan.
ANIJAN is more than just a name — it’s a heartfelt fusion of my parents’ names, the two souls who brought me into this world and the very foundation of who I am today.
Their strength, values, and love shape everything I create.
This brand carries their spirit, their story — and now, a piece of mine.
With all my heart, I share ANIJAN with you.
Science At Anijan, design begins with precision. Inspired by the logic of architecture and the discipline of engineering, every garment is thoughtfully constructed. Pattern-making, draping, and surface development are approached with scientific accuracy — where structure, balance, and innovation come together in harmony.
Soul Beyond construction lies emotion. Anijan is deeply rooted in feeling — each piece carries memory, heritage, and quiet power. This is where craft transforms into expression, where every thread holds meaning. The soul of Anijan is in its ability to evoke, to connect, and to stay timeless.
Silhouette The final form — the silhouette — is where science and soul meet. Fluid yet sculpted, each Anijan piece is designed to move with the body, to hold presence, and to define identity. Whether minimal or ornate, the silhouette becomes the signature — modern, elegant, and enduring.